Last year, Microsoft bought LinkedIn for $26.2 billion, but even though the acquisition has long closed, Microsoft hasn’t yet done much with all of the data it gets from the social network. At its Ignite conference in Orlando, Florida, the company announced some first steps in integrating LinkedIn’s social graph with its Office products.
Now don’t get too excited yet. What we’re talking about here is the integration of LinkedIn data with Office 365 profile cards. So assuming you don’t know much about your professional contacts and colleagues yet, you can now see more information about them right in Office 365 without having to go to their LinkedIn profiles (and potentially showing up as that one person who looked at their LinkedIn profile that week, which will surely trigger yet another LinkedIn email for them). Continue reading
Author: Matthew Parton – Managing Director – Intelligenics Ltd
OK so you are going to networking meetings, you meet with people face-to-face, you email them when you get back to the office. You are marketing through all channels and you have a full understanding of all your customers, where they come from, which channels work best, which sales rep is the strongest, which customers are the most profitable and which ones are not.
Integration with LinkedIn will provide a massive advantage to users of Dynamics 365 who will be able to draw on vital information from the business social networking giant to provide detailed insights on opportunities. Dynamics 365 is already providing improved experiences for sales teams alongside Microsoft’s £20bn LinkedIn acquisition.